The Burger King Corporation has come up with a new promotion for its unusual "King" commercial character, video games where the King plays the main character and apparently injures himself frequently in his quest to serve Whoppers to other characters. The games are available for $3.99 with the purchase of a meal
In short, Burger King has come up with a new way to market its high fat, high calorie food to children and is getting parents to directly cover the costs. The kicker is hundreds of thousands of parents will oblige them by buying the games. Schools will continue to be blamed for the obesity epidemic among America's children.
I would ask, are parents really that stupid, but I'm afraid I already know the answer.