The Burger King Corporation has come up with a new promotion for its unusual "King" commercial character, video games where the King plays the main character and apparently injures himself frequently in his quest to serve Whoppers to other characters. The games are available for $3.99 with the purchase of a meal
In short, Burger King has come up with a new way to market its high fat, high calorie food to children and is getting parents to directly cover the costs. The kicker is hundreds of thousands of parents will oblige them by buying the games. Schools will continue to be blamed for the obesity epidemic among America's children.
I would ask, are parents really that stupid, but I'm afraid I already know the answer.
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5 comments:
"Are parents really that stupid?" Some questions are best left unasked. This is definitely one of them.
Kids actually think that those games look interesting and fun? The world is getting bad on many levels. That king dude creeps me out!
Not sure we model behavior that's much better. Have you seen what we teachers eat during our lunch minute!?
All I know is, my dad laughs his butt off every time he sees that commercial of the King totally wrecking his motorcycle.
And if you think the King is creepy, what do you think about the Quaker Oats dude?
I thought it was pretty creepy when they showed him in bed with the guy just waking up.
I did like the football ones though.
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